隐私政策


Last updated: 15/02/2024

We take your privacy seriously and we will only collect, use and disclose personal data as stated in this Privacy Policy.

This Privacy Policy describes how elivity (the "Site", "we", "us", or "our") collects, uses, and discloses your personal data when you visit the Site, use our services, make a purchase from elivity.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your personal data as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect, Use and Disclose Your Personal Data

To provide the Services, we collect personal data about you from a variety of sources, as set out below. The personal data that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the personal data that we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The types of personal data we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal data", we are referring to data, whether true or not, about you who can be identified from that data, or from that data and other information to which we have or are likely to have access. The following sections describe the categories and specific types of personal data that we collect.

Personal Data We Collect Directly from You

Personal Data that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, and security questions.
  • Shopping information including the items you view, put in your cart or add to your wish list.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain personal data about yourself. You may elect not to provide this personal data, but doing so may prevent you from using or accessing these features.

By creating an online account with us (whether directly or on your behalf) or purchasing any products/services via our webstore (elivity.com), you consent to our collection, use and disclosure of your personal data for any or all of the purposes specified below:

  • Create, administer, maintain, manage, update and/or process your online account with us;
  • Send notifications to you related to your online account with us;
  • Provide the products or services purchased from us online (and for all other matters relating to such purchase, including shipping and following up with you on product/service delivery);
  • Facilitate the return and exchange of the products by you;
  • Verify and carry out financial transactions in relation to payments made for online purchases with us;
  • Managing, investigating or responding to feedback, requests, claims or complaints provided or made by you;
  • Detect, investigate or take action regarding possible fraudulent, illegal or malicious activity;
  • Audit the downloading of data from our website;
  • Improve or customise the layout or content of our website;
  • Improve our services;
  • Identify visitors to our website; and
  • Make such disclosures as may be required for: (i) any of the above purposes; (ii) as required by law; (iii) as requested by any law enforcement, or governmental or regulatory authority; or (iv) in respect of any queries, feedback, complaints or claims made by you, or any potential data breach or leakage.

With your consent, we may collect, use and disclose your personal data for any or all of the purposes specified below:

  • Deliver marketing, advertising or promotional materials relating to our products, services or special offers (and other information which you have requested);
  • Inform you of updates to this website;
  • Provide information or services relating to our products, promotions or offers;
  • Conduct market surveys, research or data mining to provide you with a more personalised experience in respect of our website, mobile applications, products, services and/or your online membership account with us;
  • As required by a business transaction such as merger;
  • As required for any investigation or proceedings; or
  • As required by any law.

You agree that we may disclose, transfer and share (whether in Singapore or abroad) your personal data amongst the business units and/or our direct or indirect holding company, subsidiaries and affiliates (including but without limitation to Longevity Science Corporation Pte. Ltd.) (collectively, the “Affiliates”) for the purposes in this Privacy Policy, including (without limitation) storing, processing and enabling access to your personal data under a single customer database used by us, all business units and our Affiliates.

You further agree that we may disclose, transfer and share (whether in Singapore or abroad) your personal data to our Affiliates, and/or to third party services providers engaged by us or our Affiliates to provide:

  • information technology system management services;
  • customer database management services;
  • customer contact services (and service providers may contact you regarding promotions, products rewards, vouchers and redemption letters and customer service on behalf of us or our Affiliates);
  • secure data disposal services;
  • any assistance in relation to the provision of our products or services to you (including, without limitation, processing, effecting and verifying sales, orders, refunds and/or exchanges relating to products available for sale in our shops or through the Site, and other customer service);
  • payment processing when you purchase our products or services;
  • data analytics services;
  • hosting, maintenance and/or support services in respect of the Site, mobile applications and/or your online account;
  • cloud storage services.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services (the "Usage Data"). To do this, we may use cookies, pixels and similar technologies (the "Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

Collection of computer data

When you visit this website, our company servers automatically records information that your browser sends whenever you visit a website. This information may include:

  • Your computer's IP address
  • Browser type
  • Websites visited before our website
  • Pages visited within our website (including time spent on those pages)
  • Other items and information searched for on our website, access times and dates etc

This information is collected for analysis and evaluation in order to help us improve this website, and the services and products we provide. This information will not be used in association with any personal data.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and to better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

 

Confidentiality of personal data

Personal data provided to us by customers or visitors to this website will be kept confidential and will only be disclosed for the purposes stated in this Privacy Policy. We may disclose personal data to third parties who perform certain tasks relating to the provision of our products or services to our customers or to visitors to this website. All such third parties are required by us to use the personal data strictly to provide the products or services, and are required to maintain the confidentiality of the personal data.

Any questions, comments, suggestions or information (other than personal data) sent or posted to this Site by customers or visitors will be deemed voluntarily provided to us on a non-confidential and non-proprietary basis. We may use, reproduce, disclose, transmit, publish, broadcast or post elsewhere such information in connection with the development, manufacture and marketing of products or services, to meet the needs of our customers or visitors or for any other purpose.

 

How We Disclose Personal Data

We have, in the past 12 months disclosed the following categories of personal data and sensitive personal data (denoted by *) about users for the purposes set out above in "How We Collect, Use and Disclose Your Personal Data":

Category

Categories of Recipients

• Identifiers such as basic contact details and certain order and account information

• Commercial information such as order information, shopping information and customer support information

• Internet or other similar network activity, such as Usage Data

• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)

• Business and marketing partners

• Affiliates

We do not use or disclose sensitive personal data for the purposes of inferring characteristics about you.

We have shared (as those terms are defined in applicable law) personal data over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal Data

Categories of Recipients

Identifiers such as basic contact details and certain order and account information

Business and marketing partners

Commercial information such as records of products or services purchased and shopping information

Business and marketing partners

Internet or other similar network activity, such as Usage Data

Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Security and Retention of Your Personal Data

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any personal data you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate personal data, sensitive or confidential information to us.

How long we retain your personal data depends on different factors, such as whether we need the personal data to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal data that we hold about you, including details relating to the ways in which we use and share your personal data subject to certain limitations.
  • Right to Delete. You may have a right to request that we delete personal data we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal data we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal data or to opt out of the processing of your personal data for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the global privacy control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of data for the device and browser that you use to visit the Site.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal data.
  • Withdrawal of Consent: Where we rely on consent to collect, use, process or disclose your personal data, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site by contacting our Data Protection Officer via email (hello@elivity.com).

We may need to collect personal data from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. We will respond to your request in a timely manner as required under applicable law.

We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third-party websites. To restrict Shopify merchants that use these ad services from using your personal data for such services, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal data, please contact our Data Protection officer via email (hello@elivity.com). If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us via email, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal data outside the country you live in, including the United States. Your personal data is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal data out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the personal data transfer is to a country that has been determined to provide an adequate level of protection.

If we transfer your personal data out of Singapore, we will ensure that the recipient of the personal data provides a standard of protection to the personal data so transferred that is comparable to the protection under the Personal Data Protection Act 2012.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@elivity.com or contact us at Longevity Science Corporation Pte. Ltd., 4 Battery Road, 25-01, Bank Of China Building, Singapore 049908.